Using Website Development Stats To Gauge Your Gains



Your website development is a potential gold mine. It can take your business from so-so to WOW! Statistics can help you, you just have to learn how to use them.

Website statistics can tell you a lot of things. You can find out where your products are booming and busting. You can learn what visitors like and dislike about your website development. Are your keywords working? That can be explained also.

By starting a plan for your business, you will be able to map out where your sales should be year by year. With online businesses you can do this through website statistics. These are measurements of various activities on your website that directly relate to your business.

Website Statistics.

One of the things that you want is traffic. Without traffic you won’t get any sales and your business won’t grow. Your marketing plan outlines how you will proceed with getting that traffic. But, it’s definitely not foolproof.

You won’t know if your efforts are working unless you measure them. Statistics will help you here. What do you measure? Here are a few examples:

* Unique visitors (different people going to your site).
* Keyword analysis (to tell you which keywords would bring in traffic).
* Conversion rates (how many visitors go from reading to buying items).
* Web page analysis (where visitors go when they are on your site).
* Page views (the number of visitors to each individual page within your site).

These are just some of the statistics you should know about. When you first begin marketing your site, statistics can help you find out if you’re on the right page, so to speak.

Do the keywords you use drive traffic?

While you can gather statistics monthly, sometimes it takes a few months to identify a trend. Trends are a measure of the way that your current plan is taking shape. As such, you should not make too many changes to your plan, allowing several months to see if anything is working or not. When a business is in start-up mode, it will take that long to get an accurate measure of sales.

Site statistics give you somewhere to start. Without some way to measure your business efforts it’s like shooting in the dark – you don’t know if you’ve hit or miss. Analyse everything from an overall perspective and you’ll get a better idea of what to change as you move forward.

To start off with, make sure you have a way to measure site information, right now. You can get both free and paid software tools to help you with this task. You can also hire companies to measure that information for you and analyse the data to anticipate the next move that you need to make. But, for small online business endeavours, using software to compile the data and your own brain to analyse it will suffice.

Michelle Dale is The Managing Director of Virtual Miss Friday, a cutting-edge Executive Virtual Assistant Service which assists organisations and enterprising individuals with every detail of their entrepreneurial aspirations. Do you want to peruse some further information on these incredible online business building success strategies? Contact VMF Now!