Backlinks are a fundamental part of internet promotion, and if you are not doing everything you can to add to them, you will struggle to get traffic to your website. A backlink is a link pointing back to your website from an additional website. You need to be doing something every day to add to your backlinks in order to boost your website rankings, so below I have laid out seven ways of getting free backlinks, plus two paid ways.
Free Backlinks
1. Article promotion. If you are reading this article on an article ezine, you will observe a resource box at the bottom. This contains links to my sites. If you can write articles twice a week or more, and present them to many directories, you will add to your backlinks rapidly.
2. Blogging. Setting up a blog is free and it’s fun. Every time you post, provide a link to your website and after that submit it to social bookmarking websites. This will get you several valuable backlinks to your blog and to your website every time you post. Search engines love blogs so do this as much as possible.
3. Blog Commenting. Look for other individuals’s blogs and post helpful comments. This is only valid if you post in blogs that allow links back to your website. Also, do properly read the post and make genuine comments, otherwise you could be accused of spamming.
4. Forums. Use time in on the internet forums that are relevant to your business, and make sure you have a signature containing a hyperlinked keyword phrase to your website. Most forums posts stay on the internet for a long time so this can give you backlinks for a long time. Of course, it’s imperative that you get properly involved in forums, providing practical information and asking genuine questions. Spammers are spotted very fast and you could be banned if you just use them purely for the backlinks.
5. Link exchange. Ask other website owners if you can trade links, by giving a link to their website on yours and vice versa. This is known as mutual linking, which is not quite as influential as one-way linking, but is still worth while, particularly if your link partner has a high page rank.
6. Press releases. Drive out a press release every time you provide a new product or service, or have some interesting news. Press releases have links to your website that can create traffic right away and in future.
7. Write Testimonials. If you enter a company that has just launched, and are asked to write a testimonial, do it. These will be used in their sales pages and stay around for a long time, giving you valuable traffic. When you get the chance, offer to write testimonials for other people in exchange for a backlink.
Paid for backlinks
1. Buy Ezine Ads. If you buy marketing in on the internet ezines you will get a backlink to your website. Buying numerous ads will save money and time because you will only need one purchase to be in several ezines.
2. Buy ads on blogs. You can offer to pay for a text link on somebody else’s blog, and if they have a regular readership this can give you enormous exposure for your website as well as enlarged backlinks.
The above thoughts are the mainly well known ways to get backlinks, but you should continuously use your imagination to get as many free backlinks as you can (rightfully of course). If you do this regularly you will find your website rankings just keep moving up.
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