The Secret Formula For Using Video to Skyrocket Sales



To the dismay of the old school copywriters, video sales pages, when used properly, outperforms text alone.

To mention just a few familiar examples, consider the following:

• Infomercial – Think Slap Chop and Oxyclean

• QVC review

• Direct Sales Pitch

• Parody Video

• Product Review Video

• Product Description/Features Video

Decades of TV infomercials and billions of dollars in sales are further proof. More recently, just take a look at YouTube and what is has done for the internet marketing.

To optimize marketing videos for sales pages or traffic generation, keep videos between 30 seconds and two minutes (don’t publish anything longer than four minutes). Why? Most viewers want to get in, get out, and move onto the next video. You have to catch and keep their attention span before they find the next shiny object on the internet.

If your video seems like “marketing material” viewers may quickly become bored or skeptical. Getting attention automatically becomes more difficult.

When you make a The Quick Video Marketing course video for your sales page or blog, and it is not a content (learning) based video keep it short and try using the A-I-D-A or “AIDA” method.

Simply put, A-attention, I-interest, D-desire, A-action

Another way to put it is Problem – Agitate – Solution. This is where you

mention the problem, agitate it by telling a story that will be similar to what the viewer is experiencing, and provide them with the solution.

The solution being you, your service, or your product.

The Quick Video Marketing course includes a small script creator for you to print out and use today in your next video.

Some of the best commercials are “Ad hoc” in nature – consider the popular old “BluBlocker” TV commericals from Joe Sugarman. They actually acted as product demonstrations of the BluBlocker sunglasses from “ordinary people.” These diffused skepticism because of the real-life testimonials of people reacting positively, even surprised by how great the could see in the sunglasses. The reactions were genuine and were extremely effective in selling millions of dollar for the BluBlocker brand.

A true master of his craft and copywriting, he is the pinnacle of how to create a massively successful advertising campaign/infomercial using direct marketing and merging that with video.

It comes down to this: Product demonstrations, coupled with proof and testimonials, you’ll see outstanding results. Just remember to do it congruently and with integrity.

Still to nervous to get on camera? Quick Video Marketing even covers how you can tap into video and not every have to show your face, if you’re hesitant to do so. Sound pretty easy…it should. That’s what The Quick Video Marketing course is all about.

Visit QuickVideoMarketing.com/videoprofits.html for our free 40-page Video Marketing Report.

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