Traffic Through Organic SEO Or Paid Search

Traffic that converts to sales is the ultimate goal of any website business.  Without effective traffic strategies, it’s difficult to get people to visit your site. It’s even more difficult to convert them into buyers.  Simply building a website does not mean traffic will automatically come.  It is important to have a detailed traffic driving plan in place, even before a site is built.
The two most common ways to drive traffic to a website is either with organic search as a result of effective search engine optimization or with pay per click advertising.  To pursue either methods, it is necessary to conduct good keyword research and competitive analysis. Both also may require a monthly budget, especially when dealing with a competitive market.  When you set up a pay per click campaign, it is likely that you will drive traffic to your site immediately. Organic search engine optimization is more of a long term strategy that can take weeks or months before you see results.
The most effective strategy is to invest in both methods of traffic generation.  It’s a good idea to first run pay per click campaigns to test for conversions.  Once you know which keywords in your ad campaigns have converted to sales on your website, then you should begin the process of optimizing your landing pages for the keywords in organic search. This way you know that your efforts will not be in vain. And the return on your investment will be much higher considering that the click through rate on organic listings is still much higher than on paid advertisements.