Effective Email Marketing Solutions, when correctly implemented by a competent and reliable email service provider, could increase your company revenue and improve customer relations. Email is one of the more reliable ways online users spend time sorting through reading material. Since emails cost in terms of printing and postage, it is an affordable marketing medium. Compared to postal mail, opt-in emails have a better return investment. Opt-in emails also entails prospects or customers filling out website e-forms containing their personal info and requesting additional info or promotional materials. Permission marketing through email often gets responses within three days at least. Remember that a portion of good responses from recipients converts into sales.